King’s Hawaiian Ube Coconut Rolls: How to Get Yours

King’s Hawaiian New First of Their Kind Rolls Released

If you love King’s Hawaiian rolls, get ready, because they just launched a limited edition flavor that’s a first of its kind: King’s Hawaiian Ube Coconut Rolls. And yes, they’re online only, starting June 2.

This new flavor brings together the pillowy, slightly sweet texture we all know and love from King’s Hawaiian with something a little more unexpected, ube and coconut. Ube (pronounced “oo-beh”) is a purple yam that’s been used in Filipino desserts for generations. It’s naturally sweet with a flavor that’s somewhere between vanilla, pistachio, and white chocolate. When it’s paired with coconut? The result is rich, mellow, and tropical without being overpowering.

Each pack includes 12 rolls and sells for $7.99. They’re baked in small batches and sold exclusively through King’s Hawaiian’s website. You can order up to two packs per person, and shipping is free if you use the code SHIPUBECOCONUT, but don’t wait around. The last time they released a seasonal flavor, it sold out fast.

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Why This Flavor Matters

What makes this launch exciting isn’t just the novelty, it’s the direction it points toward in the broader food world. Filipino ingredients like ube, coconut, calamansi, and pandan are gaining major traction with U.S. consumers, thanks in part to the rise of second-generation Filipino American chefs, food creators, and bakers who are reimagining tradition in everyday formats.

When a mainstream brand like King’s Hawaiian releases a flavor like this, it signals more than a trend, it validates a shift. For readers searching “King’s Hawaiian new flavor 2025” or “where to buy ube coconut rolls”, this drop meets the moment: easy to access, easy to try, but rooted in something meaningful.

It’s also part of a broader push toward inclusive flavor storytelling in packaged foods. And for curious eaters? This is a gateway bite. The rolls are familiar enough to appeal to everyday shoppers but just different enough to spark conversation at the table.

Ideas for Using King’s Hawaiian Ube Coconut Rolls

Beyond just pulling one out of the bag, there’s a lot you can do with these. If you’re looking for ube coconut bread recipe ideas, start with:

• Tropical French Toast – Let the natural sweetness do the work. Just dip in egg custard and griddle until golden.
• Sweet Bread Pudding – Tear into chunks, soak in a coconut milk base, and bake until set.
• Mini Dessert Sliders – Fill with whipped cream, fruit preserves, or even a scoop of halo-halo-style ice cream.
• Brunch Board Addition – Warm and serve with honey butter or fruit compote for something unexpected.

If you run a bakery or work in foodservice, you might also be thinking about how to repurpose these for a seasonal menu item. This drop could easily be the foundation for a dessert special or elevated catering spread. As limited edition King’s Hawaiian rolls, they’re also a smart way to create urgency around a launch or pop-up.

The Big Picture: Why This Matters

At EVRYFOODIE, we track and test flavor trends closely. And what we’re seeing more of, from packaged goods to restaurant menus, is a celebration of cultural heritage that feels real, not performative. Ube has been trending for a while now, but pairing it with something as recognizable as a King’s Hawaiian roll? That’s a signal of broader adoption.

It also lands at a smart time. The upcoming Lilo & Stitch reboot is set to reintroduce younger audiences to Hawaiian culture in new ways, and this launch leans into that moment with quiet confidence, not gimmickry.

With King’s Hawaiian online exclusive rolls like this one, the brand continues to expand without diluting what people love most about it: approachability, comfort, and quality.

So if you’ve never had ube before, or if you’ve been seeing it pop up in lattes, cakes, and soft-serve and wondering what the buzz is about, this is a pretty perfect place to start.

And if you’re already in the know? Well, these might just end up being the best seasonal drop of the year. Be sure if you try them to let us know in the comments what you thought about the flavor and how you may have gotten creative with them in a recipe.

Jennifer West Senior Recipe Editor

As a Senior Recipe Editor, Jennifer West shares flavorful and easy meal recipes with a creative twist,. Perfect for busy families and everyday home cooks.

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